Camara cu Traditie is a Romanian brand dedicated to preserving and sharing the rich heritage of traditional Romanian cuisine. Known for their expertly crafted smoked meats, jams, and sweets, they follow time-honored recipes and methods that keep Romanian traditions alive.
Visual Identity / Packaging
Evor Design was entrusted with creating a new visual identity and packaging design for Camara cu Traditie. Our goal was to develop a brand image that reflects the authenticity and tradition behind their products, while also communicating the unique made-to-order nature of their offerings
Through our collaboration with Camara cu Traditie, we delivered a design that captures the heart and soul of traditional Romanian cuisine while emphasizing their commitment to freshness and quality:
Visual Identity: We crafted a timeless and rustic visual identity that aligns with the brand’s dedication to tradition and craftsmanship. Inspired by traditional Romanian motifs, textures, and colors, the logo and branding elements create a feeling of heritage and authenticity, underscoring the exclusivity of their fresh-to-order products.
Packaging Design: The packaging was designed to be both eye-catching and reflective of the product’s quality and authenticity. With earthy tones, handcrafted typography, and illustrations, the packaging communicates warmth, tradition, and a sense of exclusivity. The design emphasizes the freshness and made-to-order nature of each item, reinforcing the brand’s commitment to quality over quantity.
Our work with Camara cu Traditie has helped the brand solidify its presence in the market, appealing to customers who value authenticity, tradition, and fresh, handcrafted products. Key outcomes include:
Enhanced Brand Identity: The new visual identity embodies the rich traditions of Romanian cuisine and highlights the exclusivity of fresh-to-order products, creating a strong connection with their target audience.
Communicating Freshness: The unique packaging design and branding emphasize that each product is crafted to order, setting Camara cu Traditie apart from mass-market offerings and resonating with customers who seek quality and authenticity.
Preserving Tradition: Our design not only serves as a marketing tool but also as a celebration of Romanian heritage, reinforcing the brand’s mission to keep tradition alive through fresh, handcrafted products.
