Il Charm Beach is a newly revitalized shore destination in Constanța, Romania, created to deliver a fresh energy and vibrant atmosphere along the Black Sea. With a vision to stand out from the traditional resort aesthetic, Il Charm Beach needed a bold, modern identity that would capture its unique vibe and draw both locals and tourists seeking something different.
Visual Identity / Website
Evor Design was tasked with crafting a fresh and engaging visual identity for Il Charm Beach, a vibrant new shore destination in Constanța, Romania. Our goal was to capture and amplify the beach’s unique energy, setting it apart from the traditional Black Sea resorts and inviting guests to experience a whole new vibe.
Logo & Symbol Design
Crafted a dynamic wordmark and accompanying symbol evoking the sun’s warmth and the sea’s movement. The logo’s fluid lines and play of positive/negative space reflect Il Charm’s blend of relaxation and lively beach culture.
Color Palette & Typography
Developed a radiant color system—sunset oranges, deep aquas, and warm neutrals—paired with a modern sans-serif typeface. This combination conveys both energy and approachability across all touchpoints.
Brand Guidelines & Collateral
Assembled a comprehensive brand manual including usage rules, iconography, and layout templates. Designed key collateral (signage, menus, posters, and social-media templates) to ensure consistency and ease of implementation on-site and online.
Instant Recognition: The fresh, expressive identity set Il Charm Beach apart in a competitive market, making it instantly recognizable along Constanța’s coastline.
Elevated Guest Experience: On-beach signage and menus now feel cohesive and on-brand, enhancing visitors’ journey from arrival to sunset.
Social Buzz: Branded social-media templates and vibrant visuals drove a 35% uplift in engagement in the first month. footfall.
